The main mission of OPPAL (Observatory for the Promotion of a Physically Active Lifestyle in the Laurentian Region) is to promote a physically active way of life throughout the Laurentians. 

The process first involved clarifying what the clients wanted to convey:

• a distinctive identity,
• recognizable, and
• true to the mission of the Observatory.
  

Integrating physical-activity pictograms into the letters of the OPPAL acronym, combined with a coherent system of geometric shapes, made it possible to create a flexible visual identity with many variations.

This system offers great adaptability for future applications while ensuring strong consistency across all communications.