Yo! Design = Yolande Bergeron

With over 30 years of professional experience combining project management, instructional design, and visual communication, I’ve developed a strategic approach to design: for me, every choice matters, and nothing is left to chance. I don’t create “pretty visuals.” I create identities that have meaning, that breathe, that tell a story. I love working with typography, rhythm, balance, and the overall energy of a composition. My approach is direct, thoughtful, and intentional. When I commit to a project, I dive deep: understanding what sets you apart, clarifying your intention, and translating your value in a coherent and memorable way. I believe in a collaborative process — a space where ideas circulate freely, with respect, openness, and curiosity. I bring perspective, critical sensitivity, rigor, and creativity. My goal is simple: to craft a visual identity that fully represents you — one that is strong, fluid, and alive. And above all, one that leaves a lasting impression.